Nord Luce
Conversion Tracking
Every form, call and purchase checked and repaired, so the numbers in your ad accounts match what happened.
Services: Tracking and Analytics
Know which marketing brings in customers.
If your tracking is wrong, every decision after it is wrong. I check and repair it first, connect it to your CRM so your ads learn from real sales, and set up reports that show what's working.
What's Included
Numbers you can trust, from the ad click to the sale.
CRM Connection
Your sales stages sent back to Google Ads and other platforms with values, so the ads learn from sales instead of form fills.
Analytics Setup
GA4 and your ad platforms set up to agree, with the events and attribution you need to compare channels.
Reports You'll Read
Dashboards that answer the questions you ask every week, instead of every number the tools can produce.
How It Starts
Small first steps, so you see what's broken before you commit to anything ongoing.
- 1
Free Strategy Call
Tell me which numbers you don't trust, and I'll tell you where I'd look first.
- 2
Tracking Audit
A check of every conversion, tag and connection, with a ranked list of fixes.
- 3
Fix and Connect
I repair the tracking and connect your CRM, then check the numbers line up before anyone optimizes on them.
Real-World Results
At Jama Software, connecting Salesforce to Google Ads let paid search learn from every sales stage instead of form fills.
+190%paid search opportunities a year
+177%pipeline
+263%new recurring revenue won
Paid search at Jama Software, measured in Salesforce by lead source, by fiscal year, against my first year. Spend rose about 70% over the period, and the agency, marketing operations and sales did this work with me.
Read the case studyRecent Work
The case study and the write-up behind those numbers.
Common Questions About Tracking
Which Tools Do You Work With?
GA4, Google Tag Manager, Google Ads, Meta and Salesforce, plus whatever CRM you use.
Our Tools Show Different Numbers. Is That Normal?
Some gap is normal, because each tool counts differently. A big gap usually means something is broken, and that's the first thing I check.
Do You Build Dashboards?
Yes, kept to the questions you ask every week.
What Does It Cost?
Each project has a fixed price, agreed before any work starts and based on the scope. The strategy call is free.
Book a Call
Tell me which numbers you don't trust. I'll tell you what I'd check first. No charge, no obligation.
CamCamrick Schoen-Clark, Nord Luce