Nord Luce
Paid search
Analyst 01
Digital Marketing Consultant: Digital Advertising, SEO, AI Search and Automation
Find out what's holding your marketing back. My AI team and I will show you.
I help businesses get more customers from search and social ads, SEO and AI search, and take repetitive work off their teams with AI automation.
The sample runs on a made-up business, so you can see how the analysis works before we talk.
Welcome, and thanks for stopping by. I'm Cam. I've spent fifteen years helping businesses get more customers from search and ads, and I now do that with an AI team behind me. Watch the sample analysis, have a look around, and if it sounds like what you need, let's talk.
What the Analysis Covers
Four AI analysts look at your marketing side by side: your ads, your search rankings, what AI assistants say about you, and your tracking.
00:00
Ready
Target juniperlane-dental.exampleDEMO ANALYSIS: SAMPLE BUSINESS
SEO
Analyst 02
AI search
Analyst 03
Tracking
Analyst 04
Fix These Three First
Eight problems came back for Juniper Lane Dental. These three matter most, in this order.
1
Make a booking the thing your ads aim for.
Right now Google is rewarded for newsletter signups, so it finds more of them. Every other fix depends on this one.
From tracking
2
Win back your own name.
A rival practice shows above you when people search for you by name. A small brand campaign puts you back on top.
From paid search
3
Give AI assistants a reason to name you.
Asked 25 different ways, they named two rivals and never you. A page for emergency visits, your dentists' names and credentials, and reviews on the site give them something to quote.
From AI search
Want help with these? Book a free strategy call and I'll walk you through all three and what I'd do first.
Book a free strategy callServices
Five areas, planned together by one senior person, so your ads, search and AI all work toward the same customers.
Digital Advertising
Ad spend that reaches the people most likely to become customers, on search and social.
- Google and Microsoft search ads built around intent
- Meta and LinkedIn ads aimed at the buyers you want
- Audits and bidding set up around sales, not form fills
SEO
More of the right people finding you on Google.
- Technical fixes that unblock rankings
- Content built around what your buyers search
- Rankings tied to the leads and sales they bring
AI Search (AEO/GEO)
Your business named when people ask ChatGPT and other AI assistants for what you sell.
- A check of what AI assistants say about you
- Pages that answer the questions buyers ask them
- Reviews and credentials they can quote
AI Automations
Hours back from the repetitive work your team does every week.
- A look at where the repetitive hours go
- Reports, follow-ups and paperwork automated
- The fastest payback built first
Tracking and Analytics
Numbers you can trust, from the ad click to the sale.
- Conversion tracking checked and repaired first
- Your CRM connected so ads learn from real sales
- Reports that show what's working
Not Sure Where to Start?
Book a free strategy call and I'll tell you which of these matters most for your business.
Book a callReal-World Results
What happened when I ran paid search at a B2B software company spending about $2M a year, and set the ads to learn from sales instead of form fills.
Try it: choose what the ad account counts as a win.
Your budgetevery click it buys
Leads sales ignorescheap and plentiful
Leads sales wantsmeetings and pipeline
More leads, fewer that sales wants.
Google finds the cheapest thing it's told to count. A white paper download counts the same as a demo request, so cost per lead looks great and sales gets leads that never book.
Illustration, not client data.
+190%paid search opportunities a year
+177%pipeline
+263%new recurring revenue won
Paid search at Jama Software, measured in Salesforce by lead source, by fiscal year, against my first year. Spend rose about 70% over the period, and the agency, marketing operations and sales did this work with me.
Read the case studyA Day with My AI Team
An example day, from the first check at dawn to the weekly report.
- Paid searchBlocks the searches that waste budget
- TrackingCatches a broken conversion tag
- SEOClimbs for emergency dentist searches
- AI searchChecks what AI assistants recommend
- AI automationsTurns a voice note into a visit summary
- Weekly reportWritten by the team, signed off by me
AI Automations
I start with your hours, not with the technology.
If you need more customers, automation goes into winning and following up leads. If you already have more work than your team can handle, it goes into giving them hours back.
- 1
Find the Repetitive Work
The report someone rebuilds every Monday. Follow-up emails that wait until Friday. Notes typed up after every site visit.
- 2
Put a Price on It
Hours a week × people doing it × what an hour costs
That's what the work costs you every year.
- 3
Automate What Pays Back Fastest
I build the automations with the best return first, and a person still checks anything that goes out.
What Is the Repetitive Work Costing You?
It costs you now:$14,040 a year(312 hours)
An automation could free:about 187 hours and $8,424 a year
An estimate from your numbers, not a promise. The real figure comes from looking at how the work gets done.
Get a proper estimateExamples of Systems I Build
Voice Notes into Finished Documents
Someone in the field records a note. It comes back as a formatted report, filed and sent.
Lead Follow-Up That Runs Itself
A form fill gets a reply, a booking link, and reminders until the call is booked.
Content in Your Own Voice
Posts and emails drafted from your past writing, ready for you to edit.
A Company Brain
One place your team can ask about your documents, processes and client history. See one below.
What's Taking Up Your Team's Time?
Let's see if we can automate it.
A Company Brain
Your company's know-how is spread across documents, inboxes and a few people's heads. A company brain puts it in one place, and your team asks it questions the way they'd ask a colleague. Each answer links to the file it came from.
- New people find answers without interrupting anyone.
- The people who know things stop answering the same questions.
- What's written down stays findable when someone leaves.
This one runs my businesses: every dot is a real file, and every line is a real link between two of them.
Drag to turn it. Hover a dot to see what it is.
2,883files
4,945links
mapped October 27, 2026
Recent Work
If you want more than a plan, my AI team and I can also make the websites, ads, videos and posts, so the person who planned the work is the one who delivers it.
Common Questions
How Does a Project Start?
With a free strategy call. You tell me what's working and what isn't, and I tell you what I'd fix first. If it makes sense to work together, I send a short proposal with a fixed price and the first result you'll get.
What Does It Cost?
Each project has a fixed price, agreed before any work starts and based on the scope. You won't be billed by the hour, and the strategy call is free.
Will I Work with You or with AI?
With me. I plan the work, make the calls and review everything before it reaches you. My AI team does the legwork, like research, first drafts and checks.
Do You Work with Businesses Outside Italy?
Yes. I'm based in Italy and work with clients in Europe and the US, over video calls and shared documents.
Who Do You Work Best With?
Businesses that win customers through search and ads and want senior judgment without hiring a full-time marketing lead. My deepest experience is in B2B software, where I ran paid search and SEO for five years.
Can You Work Alongside My Team or Agency?
Yes. I can do the work myself, or set the direction, review the work and fill the gaps for your in-house team or agency.
Book a Call
Tell me what's working and what isn't. I'll tell you plainly what I'd fix first. No charge, no obligation.
CamCamrick Schoen-Clark, Nord Luce