Blog

Notes from the work

Plain-spoken writing on SEO, digital advertising, AI in marketing, and the craft of making better marketing decisions.

AI ConsultingJul 9, 2026

AI Killed The Cost Of Making Things. Taste Is The New Moat.

AI made production nearly free. That doesn't make execution valuable, it makes it worthless, and moves all the value to judgment. Here is what that means for anyone running marketing.

Read the post

Free marketing audit

Find out what your marketing is really doing

I'll take a close look at your paid search, SEO, or analytics setup and tell you plainly what's working, what's wasted, and what I'd fix first. No charge, no obligation.

Request your audit