Nord LuceCase Studies
The Work Behind the Numbers
Each case study takes one real problem and walks through what was wrong, what I changed and what happened. Start with the one closest to your own.
Paid search · Jama SoftwareFrom Form Fills to Pipeline
Read this if your ads bring in leads your sales team doesn't want.
How I rebuilt a $2M-a-year paid search program around sales outcomes. Paid search opportunities up 190% a year, pipeline up 177% and new recurring revenue up 263% over four years.
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AI · LLM Voice LabOne Person, an AI Team, and a Live AI Product
Read this if you're thinking about building something with AI and need it to work.
How I built LLM Voice Lab with a team of AI agents, what went wrong, and what I do differently now.
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AI · Nord LuceThis Whole Site Is the AI Demo
Read this if you want to see what one person with an AI team can build.
How this site was designed, written and coded with AI under my direction: what the AI handled, and where my judgment had to steer it.
Read the case studyFree strategy call
Find Out What Your Marketing Is Really Doing
Book a call and we'll look at your paid search, SEO, or analytics together. I'll tell you plainly what's working, what's wasted, and what I'd fix first. No charge, no obligation.
CamCamrick Schoen-Clark, Nord Luce